The Digital Ambassadors Program (DAP) is an apprenticeship government program led by RISA with the goal of increasing the number of digitally literate citizens and promoting their use of e-services. The program also creates opportunities for the youth to upskill, gain work experience and contribute to the development of their local communities.

The initiative aims at achieving 100% youth and 60% adult digital literacy rate by 2024. Through this program, citizens are trained to navigate smart devices and use e-Government services, access financial services, use digital technology to do business, online safety skills needed to digitally transact and more. This results into the transformation of the citizen livelihoods through basic digital literacy trainings, adoption of e-services and promotion of digital inclusion.

The DAP program is implemented through recruiting ICT skilled youth as apprentices and is open to young graduates from either secondary schools or tertiary institutions.

For effective management, coordination and timely support, Digital ambassador supervisors are in place to oversee DAP activities in districts. Digital ambassadors supervisors operate at District level and Digital ambassadors at cell level.

- Transform rural communities into digitally literate and skilled communities through digital literacy trainings.

- Increase access to information, internet services, ICT infrastructure and different applications for provision of online services.

- Support the efforts of increasing smartdevice penetration through stimulating demand and empowering citizens with capacity to use smart devices.

- Job creation and increase citizens’ productivity through use of digital solutions.

- Empower youths with digital skills that will enable them to drive digital initiatives, growth and impact.